What You Get:

Black Friday Bootcamp

Make It Rain Monthly

BFCM/Q4 Planning Call

Make It Rain Monthly Issue #8

The Black Friday / Cyber MondayMEGA Issue Part 1

• My “A-Z” roadmap for creating highly profitable Cyber Week email marketing campaigns.
• The FIRST email you should send in the month of November, to increase the sales you make from every email you send for the next six weeks (I actually wrote this email for you. You can swipe it verbatim. Just swap in some small details about your business, hit send, and watch the sales start rolling in.)
• How to map out a three-month promotional calendar in less than 60 minutes. (Plus, how to come up with the topics to send, on which days, to the right subscribers.)
• What to do (instead of just giving a discount or giving a bonus) that’ll incite a buying frenzy, generate word of mouth buzz, create raving fans, AND could possibly lead to record-breaking sales.
• A breakdown of a collection of BFCM emails, including some from a sequence that brought in six-figures in one week flat.

Make It Rain Monthly Issue #9

The Black Friday / Cyber MondayMEGA Issue Part 2

• The “Magic Box” Method I used to free up 25 hours of creative time on my calendar, so I could get more work done in less time, with less stress… and more time to myself.
• The biggest mistake I made as I began growing my team… and how I fixed it so everyone could perform at a higher, more autonomous level.
• How to finally get clear on what you want in life… and how to go get it.
• Why trying to be a ‘cool boss’ might hurt your team more than help it.
• One psychological insight that’ll make selling to ‘people with money’ 10x easier. This works especially well if you’re selling a high-end product/high-ticket service.
• One software that can cut your weekly call volume down by 70% (or more).
• The “AC” email promotion that’ll send your Black Friday/Cyber Monday sales through the roof.
• How to scoop up TONS of sales from people who didn’t buy from your BF/CM campaign.
• Why giving a discount might actually HURT your sales and turn off a large percentage of your customers.
• When to use a discount vs other types of offers in your emails (they both work and can both be used strategically… but you’ve gotta do this right.)
• How to instantly induce an “I’ve gotta spend money with this brand” feeling in your customers… even if they weren’t planning on buying anything five minutes before seeing your email.
• A breakdown of a six-figure BF/CM email campaign (meaning: we actually ran this for one of my e-commerce clients and generated six-figures in sales with it).
• A two-word subject line you can use on Black Friday to stick out like a sore thumb and get your subscribers’ attention… even when everyone else is screaming about their sales.
• The one type of campaign you should run if you feel like offering discounts ‘cheapens’ your brand.
• How to adapt this campaign for OTHER holidays throughout the year (like Mother’s Day & Father’s Day). I even riffed off a quick email hook you can keep in your back pocket until spring.

Make It Rain Monthly Issue #20

The Black Friday / Cyber Monday2021 Gameplan

• The SMS Sign Up Sequence that helped us grow an SMS list by 1,000+ subscribers while generating $10,000+ in sales.
• How to make a TON of sales on Thanksgiving… without pissing off everyone on your list. (In fact, people will be giddy with anticipation if you do this promo right.)
• A psychological trigger you can use in your copy that makes your customers go crazy for your products.
• Why BFCM21 is going to look very different than years past… and the changes you should make to your strategy to stand out in the inbox (and make a ton of sales).
• How the smartest marketers and brand owners are adapting to iOS14 and iOS15 (and the big shift you need to make to thrive).
• Will SMS marketing replace or kill email? My surprising answer on page 3.
• How to dramatically increase your EHR (effective hourly rate)… so you can increase profits while working less.
• Insights from an SMS campaign I ran back in 2017 that worked incredibly well… and got people asking us to send them MORE texts (it’s a cool approach you can adapt for your own brand).
• How to write headlines and subject lines that trigger INSTANT curiosity… that suck your prospects in and DEMAND attention. (Try this with your landing pages and advertorial pages and watch your click-thrus SKYROCKET)
• The #1 copy mistake I see most copywriters and brand owners make with ALL of their emails, landing pages, ads, video scripts, and more.
• Fix this one thing and you’ll be amazed at how much better your copy reads and converts.
• How to get your customers to ‘think past the sale’ and get emotionally attached to your product… so they feel compelled to buy. (Sneaky… but powerful. And yes, totally ethical.)
• 6 SMS messages that ‘primed the pump’ for our sales pitches… while making our customers feel a rush of positive thoughts and emotions.
• The secret to writing tighter, pithier copy.
• 3 copy principles for high converting SMS messages.
• Two simple examples of an SMS list building campaign that you can whip up in a few minutes to start growing your list.
• The Ultimate “Trojan Horse” campaign to get your customers primed and ready to buy from you for BFCM.
• The Triple Threat BFCM campaign calendar you should try this Q4. (Could it triple your sales? Only one way to find out…)
• What almost EVERYONE gets wrong about Gary Vee’s jab-jab-jab-right hook approach to marketing… and why it might be the smartest tactic to use come this Q4 (and beyond).
• 5 more SMS list building examples that can get you a TON of new subscribers while making lots of “easy sales” in the process.
• How to use email to ‘scoop up’ buckets of new buyers… even the people who DON’T buy from you.
• Are you scared of emailing too often? Check out the tip on page 22 that’ll reduce your complaints and increase your sales.
• The four core campaigns EVERY brand should be running on a monthly basis… even if you’re not in e-com. (I use this with my own list and it works incredibly well.)

Holiday Sale Super Sequence

What You Get:

Program #1

CTC Launches

2 “Core” Modules

5 “Launch” Modules

25+ Email Templates

Program #2

CTC Sales Pages

Program #3 & #4

Six Figure Emails & Seven Figure Emails

Program #5

Minimum Viable Launch 2.0

Program #6

Application Funnel Amplifiers

• When you should be transparent about your pricing BEFORE a sales call
• How to strategically structure your application questions in a way that actually coaches your pre-customer into your program (yes, the questions are copy)
• What to put on your booking confirmation page to create incredible momentum and a “point of no return” into your program
• What tools and systems we use to create a seamless application and booking experience

Program #7

Next-Level Automation & Optimization Stack

PLUS, GET THESE INSANELY VALUABLE BONUSES WHEN YOU INVEST IN THE EPIC ACCELERATOR TODAY…

• 57 business buying checklists, templates and scripts, so that you will never be lost or overwhelmed not knowing what to do next because every single process and step of the way you have a document to help guide you (a $997 value FREE).
• 5,690 Private Equity, Venture Capital, Family Office, Angel Investor and Investment Banking contacts in the USA, Canada, and Europe. Never wonder again where you’ll be able to find institutional funding for your deals (and exits!)
• 50 Deal Blueprints in our proprietary Opportunity-Strategy Matrix, so that you can see the specific opportunities and strategies that match up with each one.
• ​21 Different Case Studies showing all the crazy creative ways that you can do $0 out of pocket deals
• ​153 Deal Sources and our deal automation strategy so you can have an avalanche of deals to choose from and cherry-pick only the very best businesses and traffic assets to acquire
• ​159 different $0 out of pocket deal funding tools, so you have a virtually endless list of possibilities to choose among as you create the “deal stack” to fund your next deal.

What You Get:

Part 1: Why Offers Matter

• Most Valuable Skill in the World
• How Offers Build Companies
• How Offers Build Products
• How Offers Sell Books
• How Offers Make Deals
• Learn the Hard Way — Fast
• How Offers Build Relationships
• 30 Years of Experience in 2 Days
• My Usable “Fake It Till You Make It” Formula

Phase 1: Understanding Human Buying Behavior

Phase 2: Critical Research

Phase 3: The Offer Formula

Part 2: Your Solution

• Explain the “What” Step by Step
• Good but Incomplete
• Give Context to the Importance of the Solution
• Help Them See the Vision
• Show SOME of the Steps-Within-Steps

• Explain the Pain to Create
• Stress the Ease of Use
• Demonstrate the Speed of Results
• Sell the Idea (Not the Product)

Phase 4: Profitable Copy Editing

• Use Stronger Verbs, Eliminate Passive Language
• Cut Boring & Redundant Text
• Assure Readability Score of 4th Grade or Below
• Voice Test 3X With Live Edit
• Perform the Standalone Scan Test
• Run the I.O.U. Test
• Hold a C.U.B. Review
• Create Image Captions
• Underline, Bold, Italics & Caps, Spelling, Grammar & Punctuation
• Explain the Pain to Create