Make a Great Living Changing People’s Lives as a Professional Coach

What You Get:

Rapid Results Coaching Academy:

The Coach Certification Program

Deep Impact:

How to Turn The Growth Of Your Business Into A Movement

With this audio program, you will discover how to…

• Generate “buzz” for your coaching business as your work is no longer just about getting clients, it becomes a “movement”
• Create a far more rewarding business. You’ll enjoy it more because you’ll get more emails, phone calls, and notes of adoration because you’ll be making a bigger difference to a lot more people
• Dramatically increase your confidence and ability to make a measurable difference in your clients’ lives on a much more consistent basis

Confident Coach:

Sky-Rocket Your Confidence As A Coach, To Get More Clients, Help Them Better, & Make More Money

In this powerful 2-part audio program you will discover:

• Understand what confidence is, where it comes from, and what extreme confidence can do for your coaching business
• Finally get over the “need to be perfect” to be a coach (rich, married, thin, and no problems at all – is an unreasonable standard we coaches tend to measure ourselves by)

Marketing Materials Masterclass:

How To Write Highly Effective Marketing Copy For Your Website, Sales Letters, & Marketing Materials

In this special 3-part training, you’ll discover:

• Which marketing materials to write (and which ones to skip)
• How to create high converting “opt-in” pages that get people to take immediate action
• The three different types of copy that coaches should master (use ‘this’ order to keep from spinning your wheels and getting nowhere)

Best-Selling Book In Less Than A Day

In this program, you’ll learn:

• How I wrote my book in 3 hours and made it a #1 best-seller (this works even if you don’t enjoy writing)
• My personal system for writing and successfully promoting a book, and getting the authority and credibility that only being a “#1 best-selling author” can give you
• How to make your book a Kindle and Amazon bestseller

• Building systems for scaling fast
• How to diversify your lead generation to never have an empty pipeline again
• Assembling a team of people who care about your company’s vision as much as you
• Remaining profitable as you scale
• Avoiding mistakes at the intermediate and advanced levels with your business
• The steps you need to take to sell your agency for 8+ figures

WHAT YOU GET?

• LIVE ticket to online 4-WEEK NANO BOOTCAMP
• LIFETIME downloadable video recordings of NANO BOOTCAMP
• LIFETIME downloadable access to ALL the NANO BOOTCAMP Audio (mp3 Files)
• LIFETIME downloadable access to ALL the NANO BOOTCAMP handouts (PDF Files)
• 1-Page Nano Membership Site Templates
• Done-For-You Nano Newsletter Templates
• Done-For-You Nano Book Templates
• My “Greatest Hits” Email Swipe File
• 26,000 Members Paying $15 Per Month Case Study
• The $35,000.00 “Behind the Curtain” Mastermind Session Recording

BONUSES:

WHAT YOU GET?

1. Expert Research & Planning Pre-Launch Strategies

• How to find the most profitable keywords for any industry
• How to stay ahead of competitors – find and outperform their ads
• Avoid money wasting keywords/campaign types BEFORE launching

1. Setup Your Account for Profit – Not Wasted Budget

• Learn fast & simple setups for profit – not complex setups that take weeks
• Simple setups = fast & easy optimizing/scaling/management, no matter how many accounts you’re running
• Avoid Google’s suggestions (traps) and hacks from out-dated YouTube videos and cheap Udemy courses
• Advanced tracking setup for conversions, leads, calls, sales, and ROI from ads.

1. Advanced Optimizing That is Simple to Learn and Implement

• Strategies for quickly & easily scaling ROI by expanding campaigns, ad groups, ads, and keywords
• Strategies for quickly identifying top performers and expanding them
• Optimizing automated bidding or manual bidding or combos to control CPC and CPA when Google fails to do this.
• Optimizing at every level of performance data: campaigns, ad groups, keywords, device, location, schedule, and more

1. Microsoft Ads (Formerly Bing Ads) Training

• How to import properly (don’t use a weekly auto-import)
• What you can do in Microsoft Ads that you can’t do in Google Ads
• Optimizing inside Microsoft Ads based on THEIR data
• Targeting options and setups unique to Microsoft Ads

1. Mastering Campaign Targeting Options

• Expert tactics for RLSA (Remarketing Lists for Search Ads)
• Proper setup/optimizing for DSA campaigns
• Advanced local campaign Targeting/Setup/Optimizing
• How to actually make broad match keywords profitable or when to avoid them

1. Advanced Stuff for Advanced People

• How to fix automated bidding that IS NOT doing what it’s supposed to do (has no volume, very high cpcs, no conversions, bad ROAS, etc.)
• Complex optimizing for Device, Day, Hour, City, Country, State with or without manual bidding when needed
• Properly running test campaigns and primary campaigns correctly (for testing those broad keyword ideas that “may” work for top-of-funnel targeting for large budget accounts)
• Setup and optimizing LARGE budget accounts (targeting all stages of the funnel, micro-conversions, etc.)
• Optimizing, expanding, and finding new ideas for accounts you’ve been running for years

1. Beginner Foundations

• Intro to Google Ads, How to Setup Account
• Intro to Campaigns, Keywords, Ads, Ad Extensions, Negative Keywords and More
• Dashboard Walkthrough – How to Navigate Google Ads
• How to Monitor the Right Metrics and Ignore Useless Ones (How to Change the Columns Inside Google Ads)
• Basic Optimization for Beginners – campaigns, keywords, ads, a/b testing ads, ad groups, etc.

1. Bonus Training

• Expert Landing Page Training
• Advanced PPC Call Tracking Software (Not Inside Google Ads)
• Google Analytics Tracking and Setup
• Our Agency Tools – Expert Ads Framework & Cheat Sheet
• Our Agency Tools – Most Used Negative Keywords: Premade List
• Our Agency Tools – Top Cities and States Lists (For Negatives Keywords)

• Learn How PPC Ad Agencies Scale DISPLAY Profits Fast
• Display Ad Strategies for ROI & Removing Low Quality Website Clicks
• Best Strategies for Targeting Audiences, Content, and Winning Combos
• Advanced Remarketing Strategies – Go Beyond the Basic Setup
• Top, Middle, and Bottom of Funnel Display Targeting Secrets
• Beginner to Expert Level Display Ads Training
• Display Campaign Pre-Launch Checklist

HOW I OPERATE A HIGHLY PROFITABLE SOCIAL MEDIA MARKETING AGENCY FROM MY HOME OFFICE AT 20

HERE’S HOW IT WORKS

Rachel Rofe – Mini Income Streams

What You Get:

Step By Step Video Training

• Foundations
• Design
• Gearbubble
• Etsy
• Amazon
• eBay
• Additional Learning
• Bonus Training
• “$50k USD In 90 Days” Masterclass

• Main operations hosted on Saturdays at 4:00PM EST *
• Fun ops **

• Rifleman
• Auto-Rifleman
• Medic
• Anti-Tank
• Leadership
• Artillery/Armored Crewman (Pending Reformation)
• Marksman
• Recon (By Special Selection)
• Demolitions/ Disposal

• Infantry
• 160th SOAR (FULL)
• Artillery/Armored (Primary Function Artillery, Secondary Armored)

Download Full Course – Instant Delivery

What You Get

Phase 0) Digital Economics 101

• Gain a deep understanding of all of the pieces in the digital economy.
• Learn about the future of media and code — the front-end and backend of the internet — so you can focus your efforts.
• Understand digital leverage, distribution, no-code tools, and digital assets so you can take part in the mental & financial wealth transfer.

Phase 1) Creating A Meaningful Niche

• Develop a long-term strategy to create your own niche — meaning you don’t have to worry about your “competition” playing status games.
• Discover your life’s work, curiosities, and obsessions. I see too many people that are uncertain about this for years.
• Cultivate and turn your vision, goals, and values into a brand that attracts an audience you love interacting with (and that will buy from you, and only you).

Phase 2) Content Strategy

• Become an expert-level speaker or writer on the topics you care about.
• Never run out of content ideas for your posts or promotions (without using content templates — that’s how you stay a commodity).
• Create posts, blogs, tweets, images, and videos that resonate with other’s on a deep level. People will actually ask you how you got so good at what you do.
• Separate yourself from the ocean of B-tier creators that struggle to sell their products, services, andhave their ideas stick in the head of their audience.
• Implement our Epistemic Research Method — which is just a fancy way of saying scientific research method… but it’s for researching your mind to craft brilliant content and product ideas.

Phase 3) Crafting Your Offer

• Use our Minimum Viable Offer strategy to start monetizing immediately (and have something to improve over time, rather than procrastinating until it’s perfect).
• Have a strategy for reducing the time you spend working over time (as you build leverage and improve your offer).
• Know how to create your own customers from the audience you are building, instead of “finding” the right customer for your offer.
• Take the guesswork out of building coaching, consulting, or digital product offers.

Phase 4) Marketing Strategy

• Learn to sell on social media, in your writing, and across different platforms.
• Have consistent sales coming in while focusing on your meaningful message (no need to sound salesy all the time).
• Learn advanced automation strategies that you can implement at your own pace, especially once you validate your offer.

Bonus) The Creator Command Center

Bonus) Live Product Build & Launch

What You Get:

Black Friday Bootcamp

Make It Rain Monthly

BFCM/Q4 Planning Call

Make It Rain Monthly Issue #8

The Black Friday / Cyber MondayMEGA Issue Part 1

• My “A-Z” roadmap for creating highly profitable Cyber Week email marketing campaigns.
• The FIRST email you should send in the month of November, to increase the sales you make from every email you send for the next six weeks (I actually wrote this email for you. You can swipe it verbatim. Just swap in some small details about your business, hit send, and watch the sales start rolling in.)
• How to map out a three-month promotional calendar in less than 60 minutes. (Plus, how to come up with the topics to send, on which days, to the right subscribers.)
• What to do (instead of just giving a discount or giving a bonus) that’ll incite a buying frenzy, generate word of mouth buzz, create raving fans, AND could possibly lead to record-breaking sales.
• A breakdown of a collection of BFCM emails, including some from a sequence that brought in six-figures in one week flat.

Make It Rain Monthly Issue #9

The Black Friday / Cyber MondayMEGA Issue Part 2

• The “Magic Box” Method I used to free up 25 hours of creative time on my calendar, so I could get more work done in less time, with less stress… and more time to myself.
• The biggest mistake I made as I began growing my team… and how I fixed it so everyone could perform at a higher, more autonomous level.
• How to finally get clear on what you want in life… and how to go get it.
• Why trying to be a ‘cool boss’ might hurt your team more than help it.
• One psychological insight that’ll make selling to ‘people with money’ 10x easier. This works especially well if you’re selling a high-end product/high-ticket service.
• One software that can cut your weekly call volume down by 70% (or more).
• The “AC” email promotion that’ll send your Black Friday/Cyber Monday sales through the roof.
• How to scoop up TONS of sales from people who didn’t buy from your BF/CM campaign.
• Why giving a discount might actually HURT your sales and turn off a large percentage of your customers.
• When to use a discount vs other types of offers in your emails (they both work and can both be used strategically… but you’ve gotta do this right.)
• How to instantly induce an “I’ve gotta spend money with this brand” feeling in your customers… even if they weren’t planning on buying anything five minutes before seeing your email.
• A breakdown of a six-figure BF/CM email campaign (meaning: we actually ran this for one of my e-commerce clients and generated six-figures in sales with it).
• A two-word subject line you can use on Black Friday to stick out like a sore thumb and get your subscribers’ attention… even when everyone else is screaming about their sales.
• The one type of campaign you should run if you feel like offering discounts ‘cheapens’ your brand.
• How to adapt this campaign for OTHER holidays throughout the year (like Mother’s Day & Father’s Day). I even riffed off a quick email hook you can keep in your back pocket until spring.

Make It Rain Monthly Issue #20

The Black Friday / Cyber Monday2021 Gameplan

• The SMS Sign Up Sequence that helped us grow an SMS list by 1,000+ subscribers while generating $10,000+ in sales.
• How to make a TON of sales on Thanksgiving… without pissing off everyone on your list. (In fact, people will be giddy with anticipation if you do this promo right.)
• A psychological trigger you can use in your copy that makes your customers go crazy for your products.
• Why BFCM21 is going to look very different than years past… and the changes you should make to your strategy to stand out in the inbox (and make a ton of sales).
• How the smartest marketers and brand owners are adapting to iOS14 and iOS15 (and the big shift you need to make to thrive).
• Will SMS marketing replace or kill email? My surprising answer on page 3.
• How to dramatically increase your EHR (effective hourly rate)… so you can increase profits while working less.
• Insights from an SMS campaign I ran back in 2017 that worked incredibly well… and got people asking us to send them MORE texts (it’s a cool approach you can adapt for your own brand).
• How to write headlines and subject lines that trigger INSTANT curiosity… that suck your prospects in and DEMAND attention. (Try this with your landing pages and advertorial pages and watch your click-thrus SKYROCKET)
• The #1 copy mistake I see most copywriters and brand owners make with ALL of their emails, landing pages, ads, video scripts, and more.
• Fix this one thing and you’ll be amazed at how much better your copy reads and converts.
• How to get your customers to ‘think past the sale’ and get emotionally attached to your product… so they feel compelled to buy. (Sneaky… but powerful. And yes, totally ethical.)
• 6 SMS messages that ‘primed the pump’ for our sales pitches… while making our customers feel a rush of positive thoughts and emotions.
• The secret to writing tighter, pithier copy.
• 3 copy principles for high converting SMS messages.
• Two simple examples of an SMS list building campaign that you can whip up in a few minutes to start growing your list.
• The Ultimate “Trojan Horse” campaign to get your customers primed and ready to buy from you for BFCM.
• The Triple Threat BFCM campaign calendar you should try this Q4. (Could it triple your sales? Only one way to find out…)
• What almost EVERYONE gets wrong about Gary Vee’s jab-jab-jab-right hook approach to marketing… and why it might be the smartest tactic to use come this Q4 (and beyond).
• 5 more SMS list building examples that can get you a TON of new subscribers while making lots of “easy sales” in the process.
• How to use email to ‘scoop up’ buckets of new buyers… even the people who DON’T buy from you.
• Are you scared of emailing too often? Check out the tip on page 22 that’ll reduce your complaints and increase your sales.
• The four core campaigns EVERY brand should be running on a monthly basis… even if you’re not in e-com. (I use this with my own list and it works incredibly well.)

Holiday Sale Super Sequence

Random Nighttime Wilderness Encounter Table

• At the beginning of each night/long rest, roll a d20. On a result of 12-20 a nighttime encounter occurs. Roll a d100 and consult the table based on the party's current location
• Roll a d4 (reroll 4s) to determine if the encounter occurs on the 1st, 2nd, or 3rd watch of the night
• Once they have their first nighttime encounter, the d20 range shrinks by two for every future nighttime encounter thereafter until they reach the next settlement, upon which, the range resets. This is to prevent there being an encounter every single night they're on the road and not bogging down gameplay. Feel free to adjust these DCs if you want less or more random encounters.
  • After first nighttime encounter, new range = 14-20
  • After second nighttime encounter, new range = 16-20
  • After third nighttime encounter, new range = 18-20
  • After four nighttime encounter (and every encounter after) a Nat20 must be rolled to receive a new encounter

Encounter Table Notes:

• A single abominable yeti ambushes the party hungering for flesh and blood. If the party manage to defeat this yeti, there is a 30% chance that 1d3 regular yetis show up after battle, drawn in by the sounds of combat and the scent of blood

• You can choose between bandits or barbarians for this encounter based on the location and frequency of previous encounters
• Bandits:
  • 1 bandit captain and 3d6+2 bandits
  • Mounted on riding horses
  • 25% chance they attack without warning
  • Promises the party not to attack if they 'pay a toll' (no less than 100gp of treasure)
  • Is this a potential way to introduce the 'Happy Fun Ball'?
  • Treasure: Each bandit carries a pouch containing 1d10gp. The bandit captain’s pouch holds 2d10gp and 1d6 gems worth 100gp each
• Uthgardt Barbarians:
  • Hostile group of Uthgardt barbarians made up of 4d6 tribal warriors, and 1 Uthgardt shaman (Appendix C). If the total number rolled is great than 20, add 1d3 berserkers and a tribal chieftain (berserker w 90hp)
    • If dealing with the Gray Wolf tribe, use the werewolf stat block for all berserkers and chieftains (+90hp) and add 1d4 wolves as animal companions
  • Uthgardt Barbarian General Info
    • Black-haired and blue-eyed people
    • Take their name from Uthgar Gardolfsson, a hero chief who battled giants and conquered much of the North before ascending to godhood
    • Currently 11 tribes scattered across the north
    • They speak Bothii (their own language) and most speak common
    • Their spirit mounds are sacred as it's a place where tribe members gather to revere Uthgar, honour their ancestors, make sacrifices to their totem animal spirit, and choose a new Great Chief
    • Uthgardt fear magic so much so that they attempt to kill and dismember any spellcasters they meet
    • Tribal shamans aren't attacked because their power comes from spirits of their dead ancestors
    • Tribes will unite against a common enemy, like a giant (whom they hate most of all)
    • Each tribe consists of 1 Great Chief, 2-5 chieftains, and 1-3 shamans depending on the size of the tribe
    • Use the "Reghed Chieftain" stat block for a Great Chief
• Uthgardt Tribes and Locations
  • Black Lion Tribe
    • Northern Silver Marches and the Druarwood
    • Spirit mound - Beorunna's Well
    • Great Chief - Stellok Kolraavi (male - wears armour made of orc hide)
    • Shaman - Tysis Kolraavi (Stellok's younger sister)
    • Hate diplomacy and civilisation
    • Avoids settlements in the Silver Marches
  • Black Raven Tribe
    • Icy foothills west of Mirabar including the ice lakes and Spine of the World north of Mirabar
    • Spirit mound - Raven Rock
    • Great Chief - Ojin Voninsdottir (female - orc-skull helm)
    • Prey on caravans travelling via Northern Means or Blackford Road
    • Often ride Giant Vultures into battle
  • Blue Bear Tribe
    • Believed to be extinct but have been spotted throughout the Delimbiyr Vale (from the Nether Mountains to the northern tip of High Moor)
    • Spirit mound - Stone Stand
    • Great Chief - Kriga Moonmusk (female - old and travels in a fur-draped chair carried by 4 tribal warriors)
    • Stays hidden while travelling to preserve the myth of their extinction
  • Elk Tribe
    • Wanders the Evermoors and the plains between Flint Rock and the Dessarin River
    • Spirit mound - Flint Rock
    • Great Chief - Rond Vaarson (male - old)
    • Rond has spilled so much blood in his past, he no longer craves it
  • Gray Wolf Tribe
    • Located throughout the North, as far west as the Sword Coast and as far east as the Delimbiyr Vale
    • Spirit mound - None
    • Great Chief - Recently slain Syken Nightblaze
    • Syken was slain by adventurers from Neverwinter
    • His daughter, Envir Sykensdottir, now controls the pack and plans to attack Neverwinter to prove she should be named the next Great Chief of the tribe
    • Potentially run a surprise encounter if the party ever goes to Neverwinter
    • The tribe roams in packs with ordinary wolves
    • Will hunt down and kill those who survive their attacks to prevent the spread of lycanthropy to non-tribal members
    • The only members of the tribe who possess lycanthropy are the chieftains and berserkers. The rest of the tribe are regular tribal warriors
    • In an encounter have all barbarians start out in human form, then have them use their 'Shapechanger' action on their first turn to turn into a Hybrid or Wolf form and freak the party out
    • Lycanthropy Cure: Can be cured with a 'Remove Curse' or 'Greater Restoration' spell
  • Great Worm Tribe
    • Based themselves at Great Worm Cavern and strike out occasionally to defend their territory (surrounding mountains, Feel Pass, Frost Hills, Lurkwood, and the northern reaches of the Silver Marches)
    • Spirit mound - Great Worm Cavern
    • Great Chief - Wormblod (male - brutal and hoards treasure)
    • Venture into the Crags and its southern plains when food is scarce
  • Griffon Tribe
    • Located throughout the North, as far west as the Sword Coast and as far east as the Silver Marches. Never going further south than Triboar and Yartar in the Dessarin Valley
    • Spirit mound - Shining White
    • Great Chief - Halric Bonesnapper
    • Tribe is dwindling as they have made too many enemies of late (still 300 strong though)
    • Different from all other tribes as they have established a permanent settlement (Griffon's Nest)
  • Red Tiger Tribe
    • Found throughout the Silver Marches but have recently begun moving into its surrounding forests, including elf-controlled regions of the High Forest
    • They are trying to find the Grandfather Tree and lay claim to it
    • Spirit mound - Beorunna's Well
    • Great Chief - Seriska Hungermaw (female - ruthless yet cautious)
    • Often attack settlements in the Silver Marches and prey on caravans travelling on the roads
    • Skilled at avoiding heavily fortified keeps
    • Even known to attack boats on the Rauvin River from time to time
  • Sky Pony Tribe
    • Found near the base of the mountains in the Silver Marches
    • Spirit mound - One Stone
    • Great Chief - Arnzan Vashk (male - orc spearhead sticking out of his chest and he attempts to hide the pain)
    • The tip of the spear is very close to piercing his heart and killing him
    • Was wounded during the War of the Silver Marches
    • His rivals are circling and preparing to unseat him
  • Thunderbeast Tribe
    • Currently hiding in the depths of Lurkwood preparing for a 'stampede' through the Surbrin Hills and the Dessarin Valley to the south
    • Spirit mound - Morgur's Mound (hasn't been visited in years)
    • Great Chief - Harthulk Hornspear (male - towering man with a terrible scowl and cracked, tough skin like dinosaur leather)
    • Their stampede won't stop until their people or their enemies are dead
  • Tree Ghost Tribe
    • Share the High Forest with the native elves
    • Spirit mound - Grandfather Tree
    • Great Chief - Boorvald Orcbane (male - honourable and a protector)
    • Declared themselves the protectors of the Grandfather Tree after years of conflict with other tribes and the elves of the High Forest
    • Rarely seen outside of the forest
    • Boorvald hunts orcs and frequently launches attacks against the Iceshield orc-holds along the western edge of High Forest
    • Boorvald has 6 sons and 3 daughters, each of whom was given an "Oathbow" from the tribe's elf neighbours as a gift of friendship
    • The tribe contains tribal warriors from other tribes who came to the Grandfather Tree, gained enlightenment, and forsook their allegiances to pledge to help the Tree Ghosts protect the Grandfather Tree

• Depending on the location, this can be represented as bioluminescent lights or more of a aurora borealis in the night sky
• The party, or person on watch, notices a faint glow coming from nearby in the camp. A small pond (or tree/shrub/etc) is emitting a faint, beautiful glow that seems to be a wonder of nature
• Describe how the lights beautifully dance and shimmer in the night
• The effect is harmless and the party can spend as much or as little time engaging with it as they want

• 2d4+1 vine blights and 2d4+1 needle blights attack the party in the night
• The vine blights move in close and camouflage using their False Appearance ability. Once they're within 20ft, they run forward and use their Entangling Plants ability to subdue the party
• The needle blights then move within 30ft and release a volley of needles at the party from a distance
• Alternatively, the party may happen to set up camp in a congregation of unmoving vine blights who are relying on their False Appearance to strike when the party is caught off-guard. The needle blights join in later in the combat

• A single bodak is drawn to the party's campsite by the light/noise, following its mission from Orcus to spread death across the Material Plane
• Any non-war trained animals will flee right before this encounter takes place
• If it fits in your narrative, the bodak can be a fallen NPC that one of the players used to know. It is seeking out all allies and enemies from its past life to wipe them from existence
• Increase the HP if a single bodak doesn't pose much of a challenge

• 3d4 dire wolves encircle and ambush the party at night
• The wolves won't attack outright. They will surround and then slowly close in on the party, giving anyone a chance to do something that might scare them off before combat begins (PC Intimidation check vs Wolves Insight check)
  • Potentially nominate a pack leader that will have an impact on how this plays out
• If the party don't do anything or fails to intimidate the wolves, they will attack
• If things aren't going well for the party, you can have the wolves' survival instinct kick in if their numbers are reduced to less than the number of still-threatening PCs

• 1d4+2 displacer beasts ambush the party either for food or just general sport
• One displacer beast might lash out at the party in an attempt to draw them away from the group to a location where the rest of the pack are waiting for a bloodier ambush

• 1d4 ghosts appear and attack the party
• If a 1 is rolled, a solitary, sad-looking ghost appears in the middle of their camp and sings a haunting song, then walks to where its grave is marked by a filthy stone. If the party ignore the ghost or leave the grave alone, nothing happens and the ghost remains suspended in the air looking at the grave until the party leaves. It they clean the grave site out of respect for the dead, the ghost disappears and turns into a shower of 777 silver pieces. If they desecrate or disrespect the grave for some reason, it attacks
  • If it attacks, bump its HP up to 60 so it poses somewhat of a challenge

• 1d4+4 ghouls attack the party led by 1 ghast
• The ghast will give orders to the ghouls to attack who it feels is the strongest party member
• If ghouls are attacked while feasting on a paralysed creature, they will drag their prey their full movement (half speed) away while also continuing to use their bite on their paralysed victim

• 1d4+1 giant constrictor snakes slither into the campsite and attempt to snap up a tasty meal
• You can have the snakes appear and pause, waiting to see the party's reaction, to give your PCs a chance to do something that might prevent this from being a combat encounter

• Tasha's Cauldron of Everything - Magic Mushrooms (pg. 166)
• The party stumbles across a collection of magic mushrooms near their campsite, radiating this magical glow
• Those proficient in Medicine, Nature, or Survival can surmise that these are not naturally forming mushrooms and with a DC12 roll, can recall stories of magical mushrooms and how some can save lives or bestow unusual powers when consumed
• If a mushroom is eaten, roll a d10 to determine its effects:
  • 1: The creature’s skin turns an unusual colour. Roll a d4:
    • 1 - Purple with yellow splotches
    • 2 - Bright orange with tiger stripes
    • 3 - Tree-frog green with red squiggles
    • 4 - Hot pink with yellow spots
    • This change is permanent unless removed by a Greater Restoration spell or similar magic.
  • 2: The creature gains the enlarge or reduce effect (50 percent chance of either) of the Enlarge/Reduce spell for 1 hour.
  • 3: The creature regains 5d8 + 20 hit points.
  • 4: Vocally, the creature can only cluck and croon like a chicken. The creature can also understand and speak to chickens. This curse lasts for 1 hour unless ended by a Remove Curse spell or similar magic.
  • 5: The creature can understand and speak all languages for 1d4 days.
  • 6: The creature gains the benefits of the Telepathy spell for the next 24 hours.
  • 7: The creature gains the benefits of the Speak with Plants spell for 8 hours.
  • 8: The creature immediately casts the Time Stop spell, requiring no components. Constitution is the spellcasting ability for this spell.
  • 9: The creature immediately casts the Detect Thoughts spell, requiring no components. Constitution is the spellcasting ability for this spell.
  • 10: Magical mists pour out of the creature’s eyes and ears, acting as a Fog Cloud spell for 1 hour that is centred on the creature and moves with it.

• An old halfling woman with a small glaive will approach the party's campsite looking for a place to rest and some company to talk to
• The glaive is a custom weapon made for a halfling that she's had since she was a young woman. She's pretty handy with it but getting quite slow in her older age. It's her only form of protection as she travels
• The old woman is really an oni who has used it's Change Shape ability to be able to get closer to its prey
• When the oni feels the party is no longer believing its lies or has completely let their guard down, it will attack
• This attack may begin with a Cone of Cold to surprise the party, and then on its next turn it will transform into its true giant form. Or it could also start with the oni transforming prior to combat, then on its first turn casting Invisibility on itself to create a sense of fear amongst the party

• A loud, deep hooting sound can be heard throughout the night, not close but not too far from the campsite. The hooting sounds like it comes from something much louder than a regular owl
• Players who made a successful DC12 Perception check, notice off in the distance a pack of 5 owlbears slowly moving through the terrain in single-file
• There is a large owlbear at the head of the line, and another large owlbear bringing up the rear. In the middle of them are three smaller offspring
• They don't appear to be hunting at this moment, just moving from A to B
• Unless the party does something to draw the pack's attention, they will move on into the night

• 1d4+1 hunting owlbears will spring into the party's campsite, hunting them for food
  • If a total of 5 is achieved and you feel this encounter is way too deadly for your group, have the hunting pack be a family made up of two adult owlbears and three younger offspring (40hp) who are hunting for their first time (no multiattack)
  • If an offspring is killed, the parents will fight to the death with unbridled fury seeking vengeance
  • If both parents are killed off, the offspring will flee
• If only 2 owlbears are rolled and you feel this encounter too simple, max out their hit points (91hp)

• A glimmering, white pegasus descends from the sky and lands not far from the party's campsite, looking for a place to drink, eat, or temporarily rest
  • If this occurs along a road/trail, the pegasus won't land, but will instead gracefully soar past the party, basking in the night air
• Pegasi are usually quite jumpy, so will immediately take off into the sky if any loud noises are made or it is attacked
• However, if a good-aligned character can quietly approach and succeed on a DC15 Animal Handling check, the intelligent creature will stay grounded and watch the character as it approaches
• Narrate a peaceful interaction between the two before the pegasus takes its leave and flies off into the night
  • If a character tries to mount the pegasus they will need to succeed on a DC25 Animal Handling check
  • A failure will result in the pegasus bucking them and flying off
  • A success, and the pegasus will just stand there, MAYBE briefly trot around, before indicating for the character to get off and then saying goodbye and flying off

• 1 revenant stumbles into the party's campsite, appearing initially like a zombie, but will begin speaking to the party. Very much unlike a zombie.
• The revenant says he has come to seek justice for the wrongs the party did to him, killing him in such a brutal manner and taking the life of his greatest love, Kella. The party will then see past the unfamiliar face and recognise him as the slain leader of the Seven Snakes, Xolkin
• As Xolkin has sworn vengeance on the party, he can now only be completely destroyed by either using a Wish spell when his soul is bodiless, the party just straight-up dying, or the party survives for over a year from when the vengeance was enacted. After one of these has occurred, the Xolkin's body will crumble to dust and his soul will fade into the afterlife
• If Xolkin can't beat them in this first encounter, next time he appears, it will be with weapons and backup (spectres, wights, ghasts, etc). He won't quit until he is successful, making sure each future encounter is harder and more challenging

• The clouds final erupt and the remainder of the night is filled with thundering rain and high winds
  • Rain can be replaced with a blizzard if the party is in the upper mountains or far-north sections of the continent
• Unless one of the party members has a way to avoid/negate the rain and wind (such as Leomund's Tiny Hut for example), the party has a very restless nights sleep
• They gain the effects of a Long Rest but everyone also gains one level of Exhaustion and cannot recover any previous levels of exhaustion

• A single wight leads an undead army to attack the party. The army is made up of 2d6 zombies and 1 ogre zombie
  • If the number of zombies rolled is less than 6, replace the single ogre zombie with 1d4 ogre zombies
• The wight will send the horde of zombies in first while it attacks from range to begin with, then moving in closer for melee

• A figure will emerge out of the darkness, staggering a little. They make no effort to stealth either. They are friendly and will comply with whatever reasonable requests the cautious PCs make
• They will reveal themselves to be a vampire, in dire need of blood. They will ask for a donation, but if refused, will walk away disappointed
• If the player does contribute blood, the vampire will thank them, and next time this encounter is rolled, the vampire may have a gift for them (magic item, gold/platinum, jewels, etc)
• The player may choose to drain some blood into a vial or pot for the vampire to then drink, or they may choose to let the vampire bite them. Regardless of the way, they will take 1d6 piercing/slashing damage (based on how they draw the blood), then 3d6 necrotic damage, and their max HP is reduced by that amount until the end of a long rest
• If concerns are raised, the vampire will assure them that a simple bite isn't enough to turn someone. They must be killed with a bite and then buried in the ground to rise as a vampire
• If the party is very brazen and choose to attack the vampire, it is the DM's choice whether the vampire straight away flees, or decides to bite a character to take some blood by force to teach them a lesson for their rudeness, then flee

• A cluster of 1d6+1 will-o'-wisps appear and start floating around the campsite
• Initially the wisps will appear as beautifully coloured, bobbing lantern lights offering hope and safety
• Eventually the wisps will surround the party and launch a surprise attack
• Alternatively, you can have the wisps attempt to lure the party away from the campsite by somehow beckoning them to follow. From here the wisps will lead the party into some sort of hazardous trap like quicksand pits or monster lairs so they can feed on the suffering of their prey and revel in their death screams
  • If you are considering this option, potentially reduce the wisp numbers to only 1d4